International Food and Drink Event (IFE) London 2027

Event dates: 22–24 March 2027
Location: London, United Kingdom
Exhibitors: over 1,500 companies from 90+ countries
Visitors: approximately 30,000 industry professionals

Specialization and uniqueness: the largest and most influential business platform in the United Kingdom for food and beverages. For over 40 years, IFE has remained the key "gateway" for entering the British market, which is distinguished by its high standards in quality, ethical production and innovation. The uniqueness of the event lies in its cross-industry scale: IFE runs concurrently with IFE Manufacturing (technologies and packaging), HRC (hotel and restaurant business) and The Pub Show, creating a unified ecosystem for retail, wholesale and the HoReCa sector.

The thematic structure of the exhibition reflects the current demands of the British consumer. The Distinction section brings together premium products and delicacies, Health & Wellbeing presents functional nutrition and free-from products, while the Drinks Area covers everything from craft beverages to innovative non-alcoholic alternatives. The International Pavilions zone traditionally gathers national stands, where local producers present authentic flavours to the global market. The programme of events on the Future Food Stage and Sustainability Stage focuses on supply chain transformation, sustainable packaging and forecasting consumer trends for the coming decade.

The defining feature of IFE lies in its role as the central hub for the entire food industry ecosystem of the United Kingdom. As the event runs concurrently with major manufacturing technology and HoReCa sector exhibitions, it provides access to a uniquely broad audience: from category managers at leading supermarkets (Tesco, Waitrose, Sainsbury's) to buyers at premium retailers and representatives of major hotel chains. This cross-industry integration allows exhibitors to reach all sales channels within three days — from major retail shelves to professional kitchens and wholesale distributors.

For a food and beverage producer, IFE 2027 is a strategic tool for rapidly bringing a product to the British market and testing its potential. Rather than lengthy cold sales efforts, the show offers a direct networking mechanism, where dedicated tasting zones and buyer programmes direct key decision-makers straight to your stand. It is a space where the innovation and authenticity of your brand receive immediate feedback from professionals actively seeking new products to fill niches in the British consumer basket. Participation in IFE is not merely an exhibition, but an intensive cycle of negotiations, the outcome of which is concrete agreements on retail listings and the expansion of sales geography.

The U-Food Association Participated in the International Exhibition IFE 2026