Anuga 2027
Cologne, Germany
Dates: 9–13 October 2027
Venue: Cologne, Germany
Exhibitors: approximately 7,850 companies from 118 countries
Visitors: around 140,000 trade visitors from 200 countries
Specialisation and uniqueness: Anuga is the global epicentre of the food industry, setting the direction for the global market’s development over the coming decades every two years. The uniqueness of the exhibition lies in the concept of ‘10 specialised exhibitions under one roof’. Unlike general forums, Anuga is divided into distinct specialised segments (Anuga Meat, Anuga Dairy, Anuga Fine Food, Anuga Frozen Food and others), allowing manufacturers to avoid getting lost in the vast scale of the event and to operate directly within their own niche. This creates the conditions for targeted networking: you are exactly where specialist buyers, technologists and distributors are looking for you.
For manufacturers, participating in Anuga is the quickest route to international expansion and gaining a foothold on the shelves of global retailers such as Walmart, Carrefour, Lidl and Tesco. It is the only platform in the world where, over the course of five days, you can hold negotiations with partners from every continent simultaneously, significantly reducing the sales cycle and travel expenses. In addition to direct sales, the exhibition offers a unique opportunity to put your product through a ‘crash test’: to assess the competitiveness of your pricing, packaging and taste profile against a field of over 8,000 exhibitors from around the world.
Innovation and the private label sector will play a key role in 2027. As the private label market continues to grow steadily, Anuga is becoming a key venue for securing contract manufacturing deals. The event showcases not only products but also upcoming trends: from alternative proteins to eco-friendly packaging. Participation as part of the U-Food Association’s collective stand further enhances a manufacturer’s standing, providing them with the backing of the professional community and boosting the level of trust from international buyers.